Word and Image: Advertisments

Earlier today I watched a commercial for the new video game Call Of Duty: Black Ops that I thought was interesting as a visual image, but at the end of the video one line of words came on the screen that discribed the whole clip and provided a humorous closuer. If I had watched the commercial and not seen the words at the very end, it would not have made very much sense to me and on the other had, if I were to have just seen the words, but not the images I would have not had the same understanding as having them combined together. This commercial was a great way to advertise to all audiences because of how the characters were dressed. The basic message was that anyone and everyone can play this game and it doesn't matter how professional you are. The companey is already able to target a younger audience, so they took a different approch to include older more business type audiences. The visual aspect is able to cetch the attention of the professional business man or woman, and keep their attention based off of the actions each character is proforming. By the end of the commercail, all audiences are attracted to the interesting behavior of the man in a suit and tie and the chef walking around with guns in his hands that they have to read the last bit of information to make sense of it all. When I had finished watching this commercial it made me realize how much words and images rely on each other to deliver a message that one could not without the other. Important pieces would be missing from each other if they did not work side by side. In advertising this is very true because people don't want to read, so having images provided grabs the attention while the words finish the translation of information to the observer.
Image found here: http://geekcentricity.com/2010/11/call-of-duty-black-ops-not-your-fathers-fps.html
Here is the video for your viewing pleasure: http://www.youtube.com/watch?v=Pblj3JHF-Jo